I'm surprised it lasted as long as it did. While I really like their idea, from a business point of view concentrating on a high-end sport-touring bike never made sense to me. When bikes as good as the FJR and C14 sit around dealers and don't get sold for sometimes several years, the thought of a market for something 2-3X as much $ with little to no dealer support seemed to me like a doomed concept from the beginning.