I disagree somewhat with Skooter. I sold my '03 CVO Road King on eBay. I set a fairly high reserve and started the auction at the low end of what used "normal" Road Kings were selling for. I didn't want to mess around with bottom feeders. I didn't get any stupid questions from turds who didn't know what they were buying.
Skoot is right about many high res pics and leave out the specs and the fluff. Try to make the ad POP. List all your chrome farkles and tell them if you are giving all the take offs with the bike, too.
My bike went all the way through the auction (no buy it now price) and I actually got retail back out of my RK. Not bad for a bike I rode for 1.5 years.
I hesitate to say that HD's are not the premium that they used to be, but they still seem to be selling well. I think the used bike market is very competitive. Even when I sold mine, the '03s were common. And there's lots of folks who want to get into the used HD market because new ones are pretty salty.
I think you have to decide whether you want to unload the Ultra or try to get a good price out of it. I wasn't unloading my RK, and I wanted top dollar for it. So I set the reserve for the minimum I was willing to take. After that, the rest was gravy. I made the guy pay me in cash. Everything went smooth as silk.
The "riding season" is pretty much over here in Indiana. But not for me. I ride all year round. In fact I'm buying a motorcycle myself today. Used Yamaha WR250F. I bought it through classifieds on a different board, but before I bought it, I was negotiating two bikes on eBay. The auction didn't go all the way through. Thank goodness. I found a better bike a couple days later. More money, but better bike. So there are buyers out there. If you live in a warm clime, you probably don't even have to worry. Wish I didn't. Thought it was going to snow here already.
BTW, be careful during and after the fact. If you get suspicious emails, don't reply to them, forward them to
[email protected] . I had someone contact me on a "second chance" when the dirt bike didn't sell. The guy had hacked someone's account and tried to hook me. They got busted. I reported that actual eBay hack online through the security area of the website. Man, there are some real snakes out there!