Mogambo, I can only speak from a customer perspective. I have a GREAT SnapOn dealer. He treats me fair, even for being just a 'hobby' mechanic. I know he supplies companies much larger than me... yet he returns my phone calls, provides insightful advice, will meet me when needed, and... I'll not buy from anyone but him. IMHO, SnapOn tools are *generally* the best, from a price and return-on-investment perspective. My tool box consists of SnapOn, Mac, Craftsman, Proto etc.. (some time back I had the opportunity to buy a complete chest from a mechanic who was moving) and somehow I always reach for SnapOn first. If I have to loan a tool, it's something else first.
I really think it's what you make of it. YMMV. Good luck.