It's the economy and the last 6 to 7 months are NOT prime selling season for motorcycles, even in the best of times. This dramatic drop in prices has only been in the last couple years.
There are a lot of FJRs out there now, with 7 model years in the U.S. And wasn't it the '07 model year that the PDP system was dropped? When some of us arrived on this board, FJRs were the opposite -- hard to find and holding their price pretty well. Also note that in that time, other manufacturers have introduced sport touring platforms aimed squarely at what Yamaha had nailed with this bike -- Kawasaki and BMW come to mind first in that regard, all stealing away potential buyers (demand) while increasing the supply of good sport touring bikes.
If I were to sell now, I'd take a beating on any of my three bikes measured against what I have in them, esp. on the XX with all its farkles. I'm not looking at it that way, though -- they're great for riding and get good gas mileage. If I dumped one, it would be the XX. The FJR will get ridden into the ground and then replaced with another.
So, I'm holding onto something I couldn't afford to splurge on in this economy if I didn't already have it. But, it's exactly the same with my guitars -- another arena in which the prices have dropped dramatically. It's a different world out there right now with people losing their jobs and wondering what the future will bring. And if you think FJRs are bad, and aren't convinced about guitars and other middle class luxuries, just look at the housing market.