HDI in the news…
*** HDI U.S. retail motorcycle sales for the quarter were up 0.7%, vs. a 7.6% increase for the market. We estimate that retail inventory levels now stand at over 50,000 bikes (over 70 bikes per U.S. retail unit). Q4 U.S. registrations totaled 42,624, and Harley shipped 74,383 bikes domestically, resulting in a sequential inventory increase of 31,759 bikes.
Translation: Slowing sales growth for Harley and more imbalance in their supply/demand curve. Look for incentives and falling prices. Maybe they could borrow Wal*Mart’s “Watch Out for Falling Prices!” marketing campaign? Overall the industry had a 7.6% increase in sales…somebody is gaining market share at HDIs expense.
*** General merchandise revenues led the way and increased 10.2% for 4Q05.
Translation: They might not buy a bike, but the teddy bears, t-shirts and other miscellaneous Made in China crap is still flying off the shelves!
*** Revenue for the full year was $5.34 billion, compared with $5.02 billion
in 2004, a 6.5 percent increase. Net income for the year was $959.6 million.
Translation: They are still making a boatload of money in Milwaukee with gross margins of 38% on their bikes! Figuring in the dealers cut and more than half of the price of a new Harley is profit for the dealer or Willie G. and friends in Beertown. Net margins after all other expenses was a staggering 23.4%.
Expect healthy news from the other manufacturers as their sales were up significantly relative to HDI. They may have additional R&D costs around new models that may affect margins but the industry as a whole looks strong!
*** HDI U.S. retail motorcycle sales for the quarter were up 0.7%, vs. a 7.6% increase for the market. We estimate that retail inventory levels now stand at over 50,000 bikes (over 70 bikes per U.S. retail unit). Q4 U.S. registrations totaled 42,624, and Harley shipped 74,383 bikes domestically, resulting in a sequential inventory increase of 31,759 bikes.
Translation: Slowing sales growth for Harley and more imbalance in their supply/demand curve. Look for incentives and falling prices. Maybe they could borrow Wal*Mart’s “Watch Out for Falling Prices!” marketing campaign? Overall the industry had a 7.6% increase in sales…somebody is gaining market share at HDIs expense.
*** General merchandise revenues led the way and increased 10.2% for 4Q05.
Translation: They might not buy a bike, but the teddy bears, t-shirts and other miscellaneous Made in China crap is still flying off the shelves!
*** Revenue for the full year was $5.34 billion, compared with $5.02 billion
in 2004, a 6.5 percent increase. Net income for the year was $959.6 million.
Translation: They are still making a boatload of money in Milwaukee with gross margins of 38% on their bikes! Figuring in the dealers cut and more than half of the price of a new Harley is profit for the dealer or Willie G. and friends in Beertown. Net margins after all other expenses was a staggering 23.4%.
Expect healthy news from the other manufacturers as their sales were up significantly relative to HDI. They may have additional R&D costs around new models that may affect margins but the industry as a whole looks strong!