I've never even sat on a Harley and I am not a fan, but their marketing and mystique building abilities are worthy of great admiration. They sell you a bike with an engine of over 1500cc, that produces less than 80 BHP, weighs 880 lbs and charge you nearly $24K. Then they charge you an extra few thousand dollars to replace the front suspension with springer technology that was obsolete 30 years ago. That takes chutzpah.
When I lived in Fairbanks the local BMW dealer and HD dealer merged. I got to know the service manager and later finance manager well. He was a HD master mechanic and a true blue Harley guy. He told me about the various marketing strategies of the five manufacturers they sold and the Harley approach was far and away the slickest. If one applied for credit through Harley they would generally approve the buyer for about $5k more than the bike cost; the extra could be used to add accessories and buy clothing. There are Harley shops in Skagway, outside of Denali Park and in one or two other tourist areas. These shops sell nothing but HD branded clothing, mostly T-shirts, and they make huge profits for their mother shops in Anchorage or Fairbanks.
Harley may be the victim of their own success. The market is flooded with late model low mileage bikes for sale on the used market, just look at Craig's list. Been awhile since I looked at their market performance, but I know for awhile a few years ago they were laying off workers in significant numbers