Thinking back to the ill-fated Rune, ya gotta admit, they're not scared to try something new. Someone once asked, back when Honda built the CB350four, why they do this. Why build a bike that's too heavy, too complicated, and too much money... when they already have similar sized bikes that are selling well? The answer was then, just is it is now:
Because they CAN.
Gary
darksider #44
Gary, having been a Honda Dealer during the Rune Run I'm not sure I totally agree with you.
The Rune was developed, released and promoted as a Honda Styling/Engineering exercise.
They were allocated to US dealers based upon the numbers of Gold Wings & Valkyries sold in previous years.
We were allocated one and sold ours to a local customer.
My partner sought out dealers that were eligible to order a Rune but that chose not too.
As I recall we found six more and them transferred to us or we went and picked them up.
We sold all we found for more than MSRP of $26,999.
It appears that the average retail for a used Rune today is right at $20,000. That is pretty low depreciation for a 10 year old bike.
They look(ed) odd, they ran well, they didn't handle very good but they are unique. They built a set number and sold them until they were gone.
If you bought one today and put it away you would likely double your money in 10 years.