Personally I'd like to see an injected V-8 stuffed in it and head out to Bonneville for a run or two. Oh, and the steamlining needs to be worked over a bit to improve the looks, but it's a start.
That's what I wondered too Joe2Lmaker. Gotta be marketing. Bikers aren't likely to buy it in any kind of numbers and non-bikers would be put off by the helmet.