Interesting product. Surprised they made it for a Gen I; perhaps its been around for awhile and I never heard of it? No apparent version for Gen II in the vendor's eBay store.
For almost $200, I would want to be very sure that it was a lot better than the stock lights! If you were not aware, some people have used Hyperlites as an auxiliary boost to FJR brake lights (with a patterned flash module). Thank you for posting.
Note: You have to watch it on YouTube to get the eBay link below the video.