TooManyBikes
Well-known member
Several recent posts about the changes in ridership and slow down in dealer sales, prompted me to dig into some market data.
Boat sales slowed down from their heyday in part because the introduction of fiberglass hulls produced boats that did not rapidly wear out. The market became so saturated with used boats priced at such a discount to new boats that eventually new boat sales dramatically reduced. Could the same situation be facing the motorcycle industry?
Consider:
1. For the last 20 years bikes have become more durable with better made with improved manufacturing processes, trouble-free electronic fuel injection, reliable ignition systems, etc.
2. There are now a huge number of used bikes available with many reliable miles still left on the clock (and few visible changes in recent year technologies)
Is this part of the reason people no longer line up at the dealers and wait their turn for a new model bike?
For instance, looking at the inventory of a recent dealer-to-dealer motorcycle auction for 450 street bikes, the average odometer readings were:
Harley Davidson (254 bikes):
0-5 years old = 18K miles with average wholesale book value of $14K
6-10 years old = 41K miles with average wholesale book value of $8K
11+ years old = 46K miles with average wholesale book value of $5K
For other brand street bikes (196 bikes):
0-5 years old = 12K miles with average wholesale book value of $7K
6-10 years old = 22K miles with average wholesale book value of $5K
11+ years old = 39K miles with average wholesale book value of $2K
It appears that many, many bikes have low usage and are much cheaper than brand new bikes since the used bike market is flooded. And current marketing resources such as CL and eBay are diverting a huge sales volume for these reliable, low mileage bikes from the dealer showroom to private party transactions.
My $0.02 on a Saturday morning. What do you think?
Eric
Boat sales slowed down from their heyday in part because the introduction of fiberglass hulls produced boats that did not rapidly wear out. The market became so saturated with used boats priced at such a discount to new boats that eventually new boat sales dramatically reduced. Could the same situation be facing the motorcycle industry?
Consider:
1. For the last 20 years bikes have become more durable with better made with improved manufacturing processes, trouble-free electronic fuel injection, reliable ignition systems, etc.
2. There are now a huge number of used bikes available with many reliable miles still left on the clock (and few visible changes in recent year technologies)
Is this part of the reason people no longer line up at the dealers and wait their turn for a new model bike?
For instance, looking at the inventory of a recent dealer-to-dealer motorcycle auction for 450 street bikes, the average odometer readings were:
Harley Davidson (254 bikes):
0-5 years old = 18K miles with average wholesale book value of $14K
6-10 years old = 41K miles with average wholesale book value of $8K
11+ years old = 46K miles with average wholesale book value of $5K
For other brand street bikes (196 bikes):
0-5 years old = 12K miles with average wholesale book value of $7K
6-10 years old = 22K miles with average wholesale book value of $5K
11+ years old = 39K miles with average wholesale book value of $2K
It appears that many, many bikes have low usage and are much cheaper than brand new bikes since the used bike market is flooded. And current marketing resources such as CL and eBay are diverting a huge sales volume for these reliable, low mileage bikes from the dealer showroom to private party transactions.
My $0.02 on a Saturday morning. What do you think?
Eric