when asked whether they would buy their bikes again, 75% of Harley-Davidson owners said “definitely yes” while 74% of BMW and 72% of Honda owners made a similar remark. Meanwhile, only 63% and 60% of Yamaha and Kawasaki owners, respectively, said the same about their motorcycles.
I owned a '06 Cooper S manual and a '09 Cooper S automatic. Loved them, but the continual problems finally wore me out and I traded for a CRV.It's funny how this brand loyalty goes. I was just thinking on my car today which is a MINI Cooper S. I'm not sure what the future holds for MINI right now because their sales are going nowhere but up. However, they are starting to spread out into the mainstream and out of the enthusiast segment. I'm in the local club and most of those folks eat, sleep, and breathe MINI's. Talk to them and they'll tell you "Yea, my car has 40K miles on it and it's had the timing chain and clutch replaced due to failure, but I LOVE THIS CAR!" Kinda like the HD and BMW guys, right? Oh yea, MINI is a BMW product.I do wonder how the mainstream public will tolerate the reliability and cost of repairs with the word of mouth though.
No idea how they manage to instill that kind of loyalty, but I give them props for being able to do so.
Except, they aren't even dollar. Most folks have enough loyalty to pay twice for the Merc as the Toyota.Well no da! And if you gave me the choice at even dollar I will take the Mercedes as well and sport a nice black triangle emblem jacket proudly. Would I wear a Toyota jacket?, yeah okay, NOT!
Which even makes this even more brand specific to this topic. A lot of past Toyota owners will stay in line with future purchases. But ALL Mercedes peeps will not wander other brands as they will not "stoop" (lol) or back-down to anything else evah!. Now that is brand loyalty at it's fullest.Except, they aren't even dollar. Most folks have enough loyalty to pay twice for the Merc as the Toyota.Well no da! And if you gave me the choice at even dollar I will take the Mercedes as well and sport a nice black triangle emblem jacket proudly. Would I wear a Toyota jacket?, yeah okay, NOT!
Excellent point. Seems like many here agree that the Japanese bikes are not as sharply differentiated as the two leading brand-loyal marques in the study. They're all good in similar ways, where the Harley/BMWs are each more unique, at least in their image. Compare it to an election where the Republicans run one candidate and the Democrats run four for the same office. The Dems will tend to split each other's votes.Think of all the people you know who own Japanese bikes........are they running out and buying Hardleys and BMW's and not buying Japanese anymore?? The few I know that have other brands STILL buy Japanese.
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