Knifemaker
Not me
^ a wide generalization, but I have to agree in part. The vast amount of HD riders I've come in contact with, and that includes a few relatives, are all flag wavers, "anti liberal" and bigoted. Not that I'm going to say that's a bad thing....(as avoiding making this political.) but it definitely isn't the "image" younger buyers are looking for.
If Harley Davidson wants to move ahead in the market, they definitely need to abandon the "bad ***"
stereotype in their marketing and turn to the retro and technical selling points. But I'm afraid they don't want to abandon what they have been doing, and thus will, more than likely, return to being once again, a company on the brink of failure.
I bet their international sales will rise, but domestically they are going to continue to suffer.
If Harley Davidson wants to move ahead in the market, they definitely need to abandon the "bad ***"
stereotype in their marketing and turn to the retro and technical selling points. But I'm afraid they don't want to abandon what they have been doing, and thus will, more than likely, return to being once again, a company on the brink of failure.
I bet their international sales will rise, but domestically they are going to continue to suffer.
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