By all means ... These guys (minus willie davidson) are marketing geniuses .. Like many of the companies that make the most money, they do it by "convincing" a large group of people that they must have their product ... It is seldom the best product that sells the most ...He is hired to operate a bidness, and is obligated to the shareholders to make a profit. To him, selling lifestyle and image IS a positive thing, and you cannot deny that H-D does their thing quite well.
You are not in their target audience, so they don't fooking give a **** about you Fred.( Or me) They sell lifestyle to people where lifestyle is important.I disagree 1000%!!! (don't you just hate people that use values greater than 100%)
To a potential buyer, learning that the company that manufactures the motorcycle that they are considering buying holds the value of that motorcycle design as somehow being secondary to the contrived image of the "lifestyle" (which is totally free) that they are attempting to project around that brand would be a total deal breaker.
No... make that IS a total deal breaker.
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