OK, so what's the best way to make sure it gets threaded straight? I had that problem with my rear caliper. Do you have any secrets there? Plus what do you think of the knockoffs like Recoil, because finding true-blue Helicoils and their nice insertion tool is like finding unicorns. Even McMaster-Carr no longer sells them.
So I have to admit that one of the secrets is in how thick the bolt-on part is (with the thru holes in it) - as long as that's thick enough, it can work well as a guide for cutting the threads or for insertion. Another well used option is to use pieces of bar stock over the holes with the full hole pattern in them, and the hole just big enough for the cutter or the heli-coil on the tool to slide in nicely, then use one of the holes to screw the part down. This way you can use the rest of the holes as guides to always go in straight.
I have also cut the threads and put the inserts in by hand without any guides, but the keyword there is to look closely and only keep twisting if the resistance is not way out of whack. Another variable is also to have a good lead-in (chamfer) on the hole, that helps a lot in getting it straight.
Another pointer is that it's very important to use the proper diameter drill for the hole prep. If the drill is too big (or to blunt, which results in a bigger hole as well), it's easier to get the thread cut crookedly, plus you can have big problems inserting the heli-coil properly. That's probably the one big issue I have seen with heli-coils, but it's easily avoided.
I did not know that McMaster is not selling them any longer, that is VERY disappointing. But you can still get the real deal through Amazon directly, or one of the many vendors that sell through them.
I remember using two different off-brands over the years; one seemed just as good as the heli-coil brand, the other had a horrible fit. Sorry, unfortunately I don't know the brands anymore, I always tried to stick with the original brand.
I changed job focus when I started at Tektronix in 2006, I do actual product design now, which means at least hundreds in quantity, often tens of thousands. I haven't had much need anymore since to use heli-coils at work, only for home use. The last instances were one of our lawn mowers, and on my BMW car's engine block.