More news from sales floor…and an interesting complaint on the 2007’s…
First, sales quips from a recent analyst survey of Harley-Davidson™ dealers
“Selling a Harley-Davidson™ is rapidly becoming a price battle instead of an experience or luxury.”
“People are really dissatisfied with trade-in values of used Harley-Davidsons™ due to the “technology” upgrade on the 2007s. It's keeping many buyers from actually following through since they don't have 80% of the purchase price in a trade anymore, they've got 50-55%.”
“Too many 07s in inventory. Customer interest in 07s has definitely waned in the past few months.”
“Sell-through on the 07s is definitely underperforming expectations.”
“Lots of customer excitement, but it hasn’t really turned into sales.”
“We sell our 07s at below sticker price by giving them $1-2K in free gear/accessories with a purchase.”
Have we heard this complaint before???
“I am hearing a lot of customer complaints about heat & noise on the new bikes. The 6th gear is machined differently than the lower gears, so it makes more noise.”
“2007 “technology” is giving people trouble with heat from the engine and lots of excess noise on the transmission. I've had a couple of customers raise hell about it but haven't had to take any returns…yet.”
“Lots of riders are complaining of engine heat and transmission noise problems with 07s. I don't think that the new “technology” has been proven yet in the minds of the buyers. I would be lying if I said that I'd even consider customer interest moderate.”
And people complain about heat on the FJR???
Hope Milwaukee isn’t the canary in the coal mine…
First, sales quips from a recent analyst survey of Harley-Davidson™ dealers
“Selling a Harley-Davidson™ is rapidly becoming a price battle instead of an experience or luxury.”
“People are really dissatisfied with trade-in values of used Harley-Davidsons™ due to the “technology” upgrade on the 2007s. It's keeping many buyers from actually following through since they don't have 80% of the purchase price in a trade anymore, they've got 50-55%.”
“Too many 07s in inventory. Customer interest in 07s has definitely waned in the past few months.”
“Sell-through on the 07s is definitely underperforming expectations.”
“Lots of customer excitement, but it hasn’t really turned into sales.”
“We sell our 07s at below sticker price by giving them $1-2K in free gear/accessories with a purchase.”
Have we heard this complaint before???
“I am hearing a lot of customer complaints about heat & noise on the new bikes. The 6th gear is machined differently than the lower gears, so it makes more noise.”
“2007 “technology” is giving people trouble with heat from the engine and lots of excess noise on the transmission. I've had a couple of customers raise hell about it but haven't had to take any returns…yet.”
“Lots of riders are complaining of engine heat and transmission noise problems with 07s. I don't think that the new “technology” has been proven yet in the minds of the buyers. I would be lying if I said that I'd even consider customer interest moderate.”
And people complain about heat on the FJR???
Hope Milwaukee isn’t the canary in the coal mine…
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