If Herradura Tequila was good enough for Francisco "Pancho" Villa, it is good enough for Papa Chuy Viejo; Herradura was Pancho's favorite tequila. When General Villa and his Armies de Norte del Mexico invaded Guadalajara, he ordered his soldiers not to harm "under penalty of death" Herradura Tequileria-Hacienda San Jose del Refugio in the adjoining Mexican village of Tequila, Jalisco.
HotRodZilla would drink this, if he had a single hair on his ass!
Hacienda San José del Refugio
At the heart of Casa Herradura is Hacienda San José del Refugio. The many stories of this place include priests, orphans, ghosts, witches, and a long family saga—all of them important ingredients in Tequila Herradura.
The most important story is that of la herradura—the horseshoe. The name comes from the old days—as long ago as anyone can remember. There are several versions of how this name came to be, but whatever story intrigues you, the horseshoe is an ancient symbol of protection and luck. And ours has the opening facing down, so the good fortune is poured out, shared, and enjoyed.
The best story goes like this: In the early 1900s, Aurelio López Rosales was out inspecting the agave fields of Hacienda San José del Refugio. He saw the glint of gold on the dusty ground. Treasure and gold are part of Amatitán, for it is known as a place not just of gold and silver mines, but hidden treasure. When Aurelio picked up the gleaming object, it was a horseshoe that had caught the light. It may not have been a treasure, but the horseshoe means good luck all over the world, and Aurelio was inspired to give this name to his excellent tequila. Herradura has meant good fortune to Hacienda San José del Refugio and Amatitán ever since.
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