About 5 years ago, ray ban was purchased by an Italian company. Luxottica is the largest manufacturer of glasses in the world. Before, ray bans were sold everywhere with huge volume discounts. Costco had them for sale at lower than wholesale price. Now retailers have to agree to sell them for no less than suggested retail price or can lose their distributorship. It is the same with Oakley, Maui Jim, Rudy Project and many other quality sunglasses. sucks for buyers, but has helped the brands as well as the retailers. jr