Around here, people buy bikes "because they are cool" so they buy the bikes considered cool, and so you see an assload of GSXRs and CBRs. You also see a lot of SV-650s & Wee-Stroms because the local Suzuki dealership has salesmen that can actually sell, as opposed to blowing smoke up people's ***** and pissing them off.
I certainly wouldn't have bought a $10K+ bike w/o a test drive, so I wouldn't have bought the FJR except for lucking out on it in Tennessee and running into a dealer that had no problem with a test ride. I'm pretty sure Orlando Yamaha hasn't moved any FJRs at all, as their lone '07 sits forlorn and dusty in a corner and the sales people just pretend it doesn't exist. Anyone here bought anything from them? I know there's a lot of Central Florida folks here.
EDIT: and I've had "Nice BMW, I didn't know their bike logo was different from the car logo" as well.