Victory's sales numbers declined because the mothership stopped investing in the brand after the Indian acquisition in 2011. Even the last few “new” bikes were based on existing platforms and power plants. Basically, from 2011 on Victory didn’t come out with anything new. I don’t count the rebadged Indian scout. Even the engine and transmission saw just incremental improvements from its introduction in 2003. Victory touring bikes were left in the dust from an electronics standpoint. While the Indian Chief whatever got all the latest and greatest in electronic and audio crap, the vision and cross country got squat. Meanwhile the disenfranchised HD owners who never really like Victory Styling flocked to Indian. Those of us who put 20K miles a year on our Victory motorcycles keep filling out company surveys, of what we wanted. I longed for the day for an updated Vision. The Vision was hands down the best motorcycles I have ever owned, comfort, handling, style, it had it all. But it needed updating, the luggage was small, as engineering used up a lot of that space for structure. The electronics were ancient. Even after upgrading the audio system, I still eventually stopped using the onboard audio for a Sena SMH10.
Now in 2017, the 14 year old engine would struggle to meet current emission standards, the whole lineup needed updates in electronics, so instead of developing a new engine, costing 10s of millions of R&D dollars, in the face of declining sales Polaris shut the brand down. I don’t blame them, but I don’t have to like it.
When Polaris first bought Indian, they were going to make it a boutique brand, not intending to be priced within reach of a typical victory bike. Polaris leadership obviously saw more potential in the brand. I remember sitting in the 2013 National rally in Lewiston Idaho. A victory big wig was there giving a speech on how much Polaris appreciates Victory riders, “We’re in it for the long haul.” I guess as long as you like Indian Motorcycles.
As a former victory owner, I have owned 3, they are damn nice bikes, especially the ones with aluminum back bones. Having spent a good amount of time on goldwings and visions, I would take the Vision any day.