I kinda a chuckle when I read some posts about salespeople being "dumbasses", ignorant about their product, etc.
I wonder, you guys who beat up so hard on dumbass salespeople, what kind of businesses YOU are in. I'm guessin' businesses that don't employ salespeople.
I've been in the radio business 41 years, and anyone who knows anything about commercial radio is that the ONLY thing we make money on is advertising. That is, selling NOTHING! Yep, a business that sells absolutely no tangible product. We sell minutes, not doodads. And for the very successful company that I work for, we have MANY salespeople who regularly make 6 figure salaries on commission alone.
And you know what? Each and every single fucking one of them is a dumbass. Ignorant monkeys. Completely incapable of taking a piss without instructions. Can't attach a file to an email. Call the I.T. guy 'cause their printer isn't working and it's only out of paper. Don't know the DJ's names. Don't know what kind of music we play. Complete and utter fucking nincompoop morons. The hiring criteria boils down to ONE single pre-hire test: They're handed a mirror and see if they can fog it up. If they breathe, they have a job.
What's my point? it's simple. Salespeople, at least good ones, don't have to know a goddamn thing about what they sell. All they have to do is be good salespeople. That's it. You've heard the old expression "he could sell an icemaker to an eskimo"? That's a good salesman. He doesn't have to know how the icemaker works, what the icemaker is made of, how long the warranty on the icemaker is, what problems are intrinsic to that particular icemaker. He only has to be a good seller. Someone who knows how to close a deal.
Today was a PERFECT example of what I'm talking about, and it relates right to discussions in this thread.
I had to supervise and produce a 3 hour "remote" broadcast at our local motorcycle superstore. Kawasaki/Honda/Yamaha/Piaggio/KTM dealer. Place was packed. I wandered in during a lull and a salesvulture swooped down on me, all smiles and handshakes. "How can I help you?" "I'd like to see the new Concourse" I tell him.
He immediately takes me over to a row of lined-up ZX10s and 14s. Not a Concourse in the bunch. And proceeds to "sell" me a new C14 with his patented pitch, with no Concourse in sight. I play stupid and ask him "which one is it?" "All of them" he says. What a putz! Obviously didn't know Zedshit from Conshinola! Yet in the course of the three hours we were at the dealership, he sold 8 units! EIGHT!!! What you wanna bet the owner couldn't care less he didn't know the diff between a Z14 and a Concourse?
It's US, the consumer, that needs to be knowledgeable, not the poor shmuck who writes the order. And beating up on them is about as fulfilling as beating up on a Harley. About as satisfying as pushing some kid in his wheelchair down the stairs.
So you guys taking pleasure on beating up on salesmonkeys at bike dealerships.....cut them some slack for ****'s sake. They're probably making more money than you. :****: