The article was based on data collected by one of those companies that monitors the plug in dongle that insurance companies use to track you in exchange for lower insurance rates. At a minimum it's a reminder that there ain't no such thing as a free lunch. It also points out 2 other things. There are a heck of a lot of stupid people who value a couple a buck more important than their privacy. The people who drive/ride in the really fast roads are among those stupid people.