Why is the Harley Davidson not popular with millennials?
By Clay Nicholson on Quora
The current answers, while all essentially correct, fail to address the core problem. On the other hand, the core problem is rarely addressed, so this is not unusual.
To clarify what the word millennial means, it refers to all Americans born between 1982 and 2000. No, it does not mean everybody I dont like, which apparently is the normal usage these days. Before anybody starts with how millennials are all self-entitled, whiny crybabies, still living at home, waiting for the world to give them a living, let me remind you that those birth dates apply to Americans who are roughly 2038 years of age, which includes probably 90% of all active duty US military personnel below the rank of roughly E-8 or O-4, and probably 75% of all Law Enforcement Officers who arent driving a desk at headquarters. Insult them at your peril.
Since the question asked why Harley-Davidson motorcycles are not popular with a group of approximately 80,000,000 Americans, then, obviously, the question asks a general question about a group of Americans that are not generally all identical. So the answer will involve a generalization. So dont get insulted if the generalization does NOT APPLY TO YOU. Trust me, it doesnt apply to me either. At all.
Im an old, retired white guy, currently riding my fifth Harley. Which makes me, basically, a classic Harley owner. I also have two college graduate millennial children, who are doing just fine on their own.
While this is my fifth Harley, it will be my last. Heres why:
Harley owners and the Harley owner culture, (generalization alert), represent the worst of white supremacy, racism, homophobia, misogyny, religious bigotry, and general poisonous, ignorant, hatred. The definition of patriotism is basically that you love your country. Hating every other country on the planet and every person who was born in another country is not a requirement for considering yourself a patriot. Unless you own a Harley. Look in your mirror, look at the other guy. Different? Hate.
Back in the 1980s, when the Motor Company was on the verge of failing, they embraced the bad biker image as an attempt to differentiate themselves, from a marketing perspective, from the You Meet The Nicest People On A Honda image.
It worked. In fact, it worked so well it was an enormous part of why they survived. Unfortunately, now theyre stuck with it, and now that their badass customers are dying of old age, younger people want no part of the toxic, poisonous, hatred.
Think a moment about the probable political viewpoints of the typical 6080 year old white male, as compared to the typical 2038 year old of any color, any sex, any religion. Im guessing, and its a guess, (but keep in mind I personally know a LOT of Harley owners), that more than 90% of Harley owners voted for Trump. What percentage of millennials do you think voted for Trump?
Harley owners HATE blacks, hispanics, and middle-eastern ragheads. Harley owners HATE ****, queers, homos, bisexuals, and transgendered. Harley owners HATE Muslims. Want to see a Harley owner completely lose his ****? Just put on your innocent face and ask: No, really, why cant somebody use the restroom they want to use? Then stand back.
As a Viet Nam era veteran, (US Army, 19711974), I participate in a 10 day, 3,000 mile motorcycle ride from southern California to the Viet Nam Memorial Wall in Washington, DC. The purpose of this ride is to honor all veterans, and those who support veterans. The ride consists of approximately 1,200 bikes. The group is roughly 60-70% Harleys. Along the way we visit elementary schools and high schools. We visit American Legion halls, VFW halls, and VA hospitals. Think about this, while Im telling you something: Heres what happens when we visit a school, or anywhere there might be younger children. The members of the leadership team pass out rolls of duct tape. For the Harley owners. No, its not to tape up the parts falling off their bikes. Its to cover up the patches on their vests. Its to cover up the patches on their vests, so the children dont see them. So the children wont see:
Dial 1 for English, Dial 2 for GET THE **** OUT
JANE FONDA, ******* TRAITOR BITCH
DO I LOOK LIKE I GIVE A ****?
How many owners of any other brand of motorcycle on the planet will need to use that roll of duct tape? Almost zero.
Walk into your local Harley-Davidson dealer on a Saturday, and take a look around. Youll see old white men, dressed up like theyre going to a Halloween costume party, where the theme is Dress like a Hells Angel. Black leather vests, covered in patches, black leather chaps, black leather boots, doo-rags, and trucker wallets, sharing suggestions on where to carry extra ammo while riding, and laughing at ******* libtard millennials. Keep in mind, these are NOT tough guys. The joke about Harley riders being accountants in chaps is closer to the truth than you realize. And those are the guys with the most patches on their vests.
Living the dream.
Now, imagine youre the potential customer who just walked in the door, youre a gainfully employed 30 year old millennial, with enough money to buy a new Harley, but you didnt vote for Trump. What do you think is going to happen? Youre going to look around, youre going to listen to the conversations, and youre going to turn around and walk out. And thats exactly what millennials are doing, by the thousands.
Now, as the other answers correctly pointed out, when you buy a Harley you pay more and get less, compared to any other motorcycle in the world. You pay more and get less performance, fewer safety features, fewer technology features, fewer comfort features, and less reliability. Harleys dont even sound like Harleys anymore. Believe it or not, millennials understand arithmetic, and they know what less horsepower, more weight, and higher price means. I committed the cardinal sin for a Harley owner; I added up all the money Ive spent trying to fix what was wrong, deleted, crippled, or missing on my brand new Harley-Davidson touring bike. Holy ****. Stupid me. Never again.
The bikes are too expensive for what you get, you can get far, far more motorcycle for less money in any other brand, and the Harley-Davidson culture is rife with racist, homophobic, poisonous, hatred.
Im out, and Im not even a millennial.