When I was in the market for the FJ-09 for my son in late 2015 I went to the local dealer 2 miles from my house. I gave them 2 print outs from 2 other local dealers showing them a price of $8900 for the 2015 model I wanted, the same one they had on the floor. I told them to match the price and I will pull out a stack from my pocket, hand it to them and be on my way. Nope, can't do it. Off to the other dealer I go. Fast forward to October 2016, they finally sell the 2015 FJ-09 I offered to buy for $7400. Looks like they made a boatload more profit hanging on to it and keeping it on their floor financing plan for another year hanging on for that last $399 they wanted out of me.