Scheduled maintenance/cost of maintenance on this bike is less then BMW, Ducati etc., etc.
And considering you can actually save a few bucks and do the work yourself without invalidating the warranty... Seems a no-brainer to me.
Personally, I'm sick of hearing the Feej<-->BMW comparsions. I've ridden several Beamers and simply find them nice bikes, but far, far, far overpriced for what you get. When you're charging $18k for a bike you can get elsewhere all day long for $11 - 13k, and you STILL have the audacity to charge $1100 for service... well, you're just not getting my money. Period.