When someone comes to your store with no intent other than to pick your brain, waste your time, etc. while knowing full well they have no intent to buy, it's dishonest. One caveat tho - their mere presence offers you a sales opportunity to change their mind. You've done the right thing
Been their and done that, what happens here is that we have a 8.25 sales tax that we have to compete with the Internet, this is not profit so even when we can match the Internet price, we are still about 8.25% higher then what a customer can buy from the Internet due to sales tax. So if the bottom line is what is the cheapest a customer can buy a GPS unit for, it would be from the Internet, and I guess I do what most Stealers do regarding repairs and testing. We offer FREE diagnoses for minor repairs for units that is purchased from us, and we even go as far as dealing with the factory for our customers and paying the shipping cost and lending a GPS unit when our customer unit is being repaired. If a customer brings a unit in that needs service or repair but purchased it elsewhere from the Internet, we charge them for this service and no loaner and full handling and processing charges for S/H. By the way, most GPS manufactures has adopted a warranty process that if a customer purchased a unit from a NONE authorized dealer, there is NO warranty for the product because the product could be stolen, gray market or used resold as new.
In fact I'd almost consider not marking prices either. Maybe they could more easily see the light from a service and support perspective if price was not in the way at first.
Funny you should mentioned this, this is exactly what we do, NO MORE price display in the store for most products! Why? Well to start with, we no longer will offer our everyday store prices to the public, what we ask now is "What price does it have to be
TODAY for us to
EARN your business?", we will also reassure them the extra service we provide that is not available from the internet. If they offer us a price we can live with, we accept it, and if they offer us a price below our cost, we just say thank you and we are sorry that we can meet your expectation. We no longer make public our store prices so customer can price match us from another store. We just do our best to sell what we have for a reasonable price and hope the customer will accept this as a good faith attempt to earn their business.
Perfect example is a car dealer who recently charged me over $10 per spark plug when I brought my car in for a tune-up. Went to the net and found the exact same OEM part number for under $2.50 from another dealer of the same brand of car, who happens to sell parts online
I would agree with you and I have the same experience with having my boat service by a shop, long ago, I can buy plugs at a $1 and they charged me $12 and I thought wow, these guys are making a fortune on me. I could have service my boat myself but I like to spread the wealth and for once I thought I am getting ripped off! So I asked what gave them the right to charge so much since I use to own a shop myself and I know the true cost of the plugs. The Boat repair shop told us that it is a seasonal job and they have to make in 6 - 9 months on what we make in 12 months, their rent, insurance, employees still get pay and it is a matter of survival that they need to make a profit large enough to carry them through the winter months. Seasonal business is very difficult to operate and survive the competition from the net that does not have to compete with service and parts, but only parts.
Well, I found my friend in the sheet metal trade have the same type of problem, they get paid very well but guess what, they get laid off a lot and the pay have to keep his family feed for all year round, I use to think that sheet metal worker is over paid because I ask what makes a sheet metal journeyman so much better then a automotive repair journeyman? Until I found out that automotive repair tech's are less likely to be laid off compare to sheet metal workers.
I heard an interesting story on the radio today that made me think of this thread. They were talking about how the credit card companies charge Internet retailers MUCH higher fees compared to brick and mortar outfits, while offering them no protection at all from theft - if someone uses a stolen card and the charge is denied, the Internet retailer is stuck holding the bag.
Well, I sell on the Internet also to make up for my loses, and most of our Internet sale comes from NY, FL, TX etc, we are all hoping for an answer of how to separate legitimate businesses compare to guys that are working out of their apartment with a laptop and is here today and gone tomorrow. I just got took on eBay not because I was trying to look for the best price but the part I needed was not available at my local stores, so I found one, ordered it and guess what, no reply and they took my money! So if more of this type of stuff happens, legitimate brick and mortar stores may stand a chance. Meanwhile, I think we both understand each other point.